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Why Music?
 The Four Keys to Advertising Success
- Reach the right people
- The right number of times
- With a compelling message
- Be consistent
Advertising Strategy
- Develop a Call to Action:
- Hurry, Sale Ends Saturday
- Don't Wait, Call Now!
- Final Mark Down!
- Examples of Top of Mind Awareness:
- Call Roto Rooter, that's the name and away goes trouble...
- Have you driven a _____ lately?
- Winston tastes good like a _____
- Hi, I'm Tom Bodet for Motel ____
 Building Top of Mind Awareness
- Commitment to Consistency
- Place your name in front of the public and maintain its presence
- Develop a triggering event
- When the triggering event occurs, the customer will think of you first,
not your competitor.
- The customers must KNOW you before they NEED you!
Why Music in TV and Radio Creative?
- Music provides consistency and continuity
- Repeatedly emphasizes the sponsor's name
- The product or service is consistently presented from spot to spot
- It provides continuity from season to season, year to year
- Its longevity is unsurpassed, providing a valuable investment to the client
Music Reinforces the Product with Each Exposure
- Repetition of theme or selling line is the key to successful awareness.
- Combined with proper market positioning, it increases word of mouth.
- Television can take the message a step above radio as it combines the music
with a visual element.
- It sticks in the mind of the viewer where spoken words often do not.
- When used in television, music takes the message to the level above the
spoken word.
 It is Entertaining and Listenable
- Music makes spots "pop" out, differentiating them from poorly produced
ads.
- On the other hand, it can elevate a boring spot to a higher retention
level.
- A jingle can be double-dutied in radio and TV.
The ending result is results for your advertiser.
- Music cuts through the clutter and clarifies the message.
Music is Flexible Enough to Reach Out to the Audience of the Product or Business
- Music can cross-platform to appeal to all tastes and demographics.
- Music can be customized to fit a particular product or service and target
its ensuing audience.
- Music enhances the visuals in the TV spot (Custom post scoring).
- It provides a memorable and pleasurable experience and discourages
"zapping'.
Music Multiplies the Value of Spots over "Canned" Music or Straight Reads
- Advertisers never hear their music on anyone else's spots.
- Advertisers love hearing their name set to music - music they can call
their own.
- Music takes the monotony out of straight reads while making for a more
interesting and memorable spot.
- The addition of music does not add huge dollars to production costs and
can be used over and over.
How We Do It
- We meet face-to-face with you to determine your individual needs, goals
and history.
- We disappear into a nearby phone booth.
- We emerge as "Super Music Men" with a custom demo.
- The final mix will be supplied in multiple versions of :30s and :60s.
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